Is It Time for You to Get Anti-Social?
For two days this past summer, online men’s clothing retailer Blank Label’s social media presence went dark — 48 hours without a new Twitter post or fresh Facebook posting. This was no technical...
View ArticleThe Next Wave of Digital Marketing Trends
Sometimes the most important small business marketing tools and technologies start out as expensive enterprise solutions exclusive to big brands and agencies; only much later do they become affordable...
View ArticleSmall Businesses Succeed with E-mail Marketing
I love hearing inspirational stories of business owners who are successfully running and growing their companies. I also enjoy learning how e-mail marketing helps them succeed. This month, I’m shining...
View ArticleA New Platform for Hyper-Local Marketing for Small Businesses
There’s no place in Manhattan’s SoHo neighborhood quite like Citibabes. The 6-year-old, 10,000 square-foot family-membership club specializes in preschool and after-school programs; it also houses a...
View ArticleThree Social-Media-Fueled Contests for Small Businesses
These days, it’s easier to win the lottery than to score venture capital financing. So it’s nice to see a few major corporations stepping up with contests for small businesses. Contests are emerging as...
View ArticleHow Small-Business Owners Can Cast a Social Safety Net
Creating a safety net for your social-media activities has never been more important. When Twitter went down last year for several hours, tweeters believed that it was a service attack with all their...
View ArticleGroupon, Other Deal Sites Not a Good Deal for Small Businesses
So you spent a considerable amount of money with daily deal websites like Groupon and LivingSocial expecting the offers to drive a ton of new business, only to see your sales needle stay flat. Does...
View ArticleFacebook Offers Free Ads to Small Businesses
During the recession and beyond, small business owners’ No. 1 challenge has been a lack of customers. To fill the gap, experts often suggest boosting sales and marketing efforts, rather than cut back....
View ArticleFourSquare for Small Business: A Primer
This has got to be about the last thing small-business owners need: a game where customers use their smartphones to “check in” at your business when they’re nearby and post their thoughts about your...
View ArticleSeven Ways to Get a ‘Cash Mob’ to Shop at Your Small Business
You’ve probably heard of flash mobs – groups of people who use social media to plan to appear in person at a chosen location at a particular time to sing a song, hold mock lightsaber battles or take...
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